Well it looks like a logo redesign is in order for guiroo. (Oooo, a good opportunity to use some of those new typefaces.) It seems that the nature of the web is changing and the visual of a kangaroo is not as appropriate as it was at the turn of the millennium.

The idea of the web page refresh is going away. No more … click, load, view, click, load, view, click, load, view, click, load, view. With different technologies like Flex and AJAX becoming more predominant, the web is becoming less bouncy and more fluid.

Still not sure what I’m talking about? Try and think back to the pre-google maps days. If the location you were looking for wasn’t on the map you had to click a controller and wait for the whole page to refresh. Then, do it again and again until you found what you wanted.

Now google maps makes the whole experience smooth and responsive to the controls. As more and more of the web moves in that direction guiroo needs to reflect that. I have some ideas of my own but feel free to post any ideas of visual analogies I could draw upon.